
Zsófia Herendi
She/Her
Biography
Zsófia is a system and solution thinker who has spent almost 20 years bringing developers and business people together, 12+ years working on different teams in an agile environment. She is a skilled modeler with a passion for diagramming and an addiction to optimizing flow. She is not just passionate about solving problems but finding the right problems to solve is one of the key things for her. Probably that’s why she’s been an ambassador of strategic Domain-driven Design (DDD) for more than 6 years now, which also makes it essential for her to be able to develop a shared understanding be it at work or in personal life.
Previous events
NewCrafts Paris 2024
Don’t stop investing in the future
Hands-on
If you are just waiting to be able to come up with that one big idea that transforms your business and catches up with competitors, I have bad news for you: innovation is not for the creative genius and not about that one great idea but it is about processes and skills. There is only one way to figure out these ideas: through constant exploration. It is getting harder and harder to compete on products / services / technology and price, you really need to unlock the ability to compete on superior business models.
And it is not just companies who need to continuously reinvent themselves and transform, but it can be features, engineering teams, projects where you might want a visual aid for gaining a better understanding or just looking at it from a different angle.
In this very practical interactive session we’re going to experience together how a simple practical visual tool like Business Model Canvas combined with ideation techniques as well as with what history taught us can create a shared language and help generate the right conversations around the future, how to keep exploring opportunities whilst you also exploit your existing models.